in joi ito’s book “whiplash”, he states that in a changing world, agility triumphs over strength. today, i am thinking about this maxim in terms of honing in on my ability to develop products and systems more quickly than any competitor.

lady ada at adafruit also speaks to the power of agility. in her conversation with joi ito she tells us how she will share videos weekly of the products she is making. viewers wonder aloud why she would do this - won’t competitors steal her ideas and release the product before her? the answer is no, because lady ada can make the product significantly faster than anyone trying to imitate.

for us, this means experimenting with how quickly we can provide a product or service. another concept that i think about on a regular basis are “ooda loops” (wikipedia). this is a method of strategic thinking that allows someone to make quick decisions in a very powerful way (observe, orient, decide, act). in your sphere, how can you create and ooda loop? and what can you do faster than all other competition, using the tools available to you online and off?