i have a vendetta against the personal website. i have one (it’s not this one) and i’m ready to get rid of it. i am told, for a business, you need to have a website. my question: do you really?
like, i understand for websites that sell products. you want to go to the site to investigate the brand, the products, and possibly purchase. but for many other folks, you visit the website once and never again. the page i go to the most is the company’s “about” page and then maybe their “pricing”. i rarely read their blogs or any of the body content on the site. maybe i’m alone in this, but i have a hunch i’m not.
considering my squarespace costs $18/mo and it does very little in terms of connecting me with an audience, i am planning to retire it. if anything, i am paying $18/mo for faux credibility. “oh he has a website, he must be legit” says the imaginary voice in my head. this is indeed a fantasy. you don’t need a website to be legit. you do, however, need an internet presence. and this can be done FOR FREE on facebook and instagram. you can even have a low cost blog (like this one) which yields much more engagement than a static site that serves as a $18/mo business card.
maybe one day i’ll hit the scale that i can afford a website. but as i am experimenting and trying to find out my niche, my customer base, and my services, i am not going to pay a recurring fee for a billboard that does nothing for me.