in joi ito’s book “whiplash”, he states that in a changing world, agility triumphs over strength. today, i am thinking about this maxim in terms of honing in on my ability to develop products and systems more quickly than any competitor.
lady ada at adafruit also speaks to the power of agility. in her conversation with joi ito she tells us how she will share videos weekly of the products she is making. viewers wonder aloud why she would do this – won’t competitors steal her ideas and release the product before her? the answer is no, because lady ada can make the product significantly faster than anyone trying to imitate.
for us, this means experimenting with how quickly we can provide a product or service. another concept that i think about on a regular basis are “ooda loops” (wikipedia). this is a method of strategic thinking that allows someone to make quick decisions in a very powerful way (observe, orient, decide, act). in your sphere, how can you create and ooda loop? and what can you do faster than all other competition, using the tools available to you online and off?
there are some people i trust for recommendations on the internet. since search results are prioritized by how much a person pays, i often trust specific, credible folks on twitter to recommend books, movies, and media for me to consume. joi ito, as i have mentioned in a couple other posts, provides this service: he interviews folks who do things that i am interested in, and because he is the director of the mit media lab, i trust him.
further, my friend lito is a software engineer and an artist. as a result, he is doing a lot of research that overlaps with mine. if i have a concept or idea that i need to figure out, lito is the first person i ask. now, on the internet, credible experts like lito and joi ito become de facto curators. their twitter accounts, and any other content they produce, is informed by stuff that i would like to investigate anyway.
an example: let’s imagine that you are really into gardening. there may be a particular gardener on the internet that you really like and trust. thus, you will click on any link they share, or read any book they recommend, simply because they are doing the kind of work that you find meaningful. what i’m trying to get at is that this kind of curation is happening now, and it possibly works better than googling by yourself. these people serve as internet librarians, curators that know what they’re looking for that can help you navigate a dizzying sea of information.
i am really into joi ito’s book “whiplash”. i mention it to all of my friends, and reference it in a ton of my blog posts. this likely indicates that i should read more books (don’t worry, i’m on it), but there is something about “whiplash” that really excites me: it’s about how to prepare your brain for a world of accelerating change.
if we can expect technology to change our world at an exponential rate, this kind of thinking is essential. we can’t rely on systems to remain the same when computers get exponentially faster and cheaper every two years. so, what does that mean for human beings? joi ito explores this in his book, and with his conversations with colleagues, which he shares online as a free podcast! these conversations serve as further springboards for reading and investigation, and i cannot recommend this content enough.
i know i fall into this trap: i think a lot about an idea and don’t do anything about it. if you have the time, the best thing you can do with an idea is put it to use. for example, i wanted to see what it was like to sell products on a retail platform called gumroad. i thought about it for months, until finally this past week i tried it out and learned 10x more than i would have from just reading about the site.
startup-lingo and innovators call the testing your ideas “prototyping”. you build a simple, shitty version of the think you’d like to try and see if it works. making a paper boat is prototyping for building a bigger, more complicated boat. the question with prototypes is often “will this work?”. and, more often than not, we discover that we have a lot more questions than when we initially started.
if you are interested in new and emerging technologies, prototyping is indispensable. theory must be paired with practice. all the things you learn in school should ideally be applied in the real world to see how they work. true learning, in my opinion, is hands on in this sense. if you build a small prototype of your business, your product, or artistic idea, you are positioned to continue to learn one thousand times more than the folks who just sit around and muse.
instagram is a little portfolio. it could be of your life, your art, your shop, your products, or your perspective. but the truth of the matter is that it can do almost everything a website does but better. i am not suggesting that you game the platform, but maybe figure out the best way to use it.
as with any creative endeavor, find the people who do it well and identify what makes their profiles work. i am a huge fan of the way aoc uses instagram, so i tried to think about what was good about it. her posts feel authentic, not over-polished, and full of useful information that relates to her mission. thus, i try to shape my presence in a similar way.
i recently did a bit of consulting work for a cafe. “why do i need instagram?” the owner asked me. i told him the truth: when a customer considers coming to your cafe, instagram will likely be the first or second thing they check when they decide whether or not they’ll stop in for the first time. and, being near a train station, this is especially true for out of towners.
for you, how can you make a first impression on instagram to show your audience what you’re all about? who does instagram well, and how can you take parts of what they do and make them yours?
we are very lucky that we have the opportunity to follow very smart people on twitter. we can follow journalists, entrepreneurs, artists, experts, amateurs, you name it. sometimes it feels like i am creating my own curriculum when i am curating my twitter and instagram feeds.
this leads me to my ongoing obsession with joi ito, the current director of the mit media lab who shares his conversations with smart friends via his podcast “joi ito’s conversations”. listening to these conversations makes me feel like i am strolling through the mit campus and having lunch with people doing cutting edge work. it is invaluable.
previously, i would have to get accepted to mit to have this kind of experience, so even have a glimpse of what was considered cutting edge. but these podcasts bring me so close to the frontier in a way that the new york times never could. primary sources, though they are sometimes difficult to fully understand, contain some of the realest information that is “crunchy”, or contain substance that usable.
since joi ito’s thoughts are so ready available, i latch onto them with dear life because it is the one place on the internet where i feel i am getting honest and relevant information. further, each of the people he talks to opens up another door for me to figure out what is possible, and what the smartest people in the room are working on.
who are your professors and mentors, and what gifts are they sharing for free online?