get sophisticated clients

i was lucky enough to talk to a media consultant this past week. she makes a living studying the impact of social media campaigns for businesses, which is something that i am very interested in. i asked her a ton of questions about her career journey, and in return she asked me a lot of questions about my own business ventures.

today, i’m thinking about one of the things she told me in our meeting: “get sophisticated clients.” “are you interested in doing innovative things?” “yes, of course,” i replied. “well, that means you can’t waste your time with companies that aren’t interested in innovation. you need to find clients who are looking for cutting edge stuff, especially if you are providing cutting edge stuff.”

previously, i had been spending time working with small businesses and teaching them how to run their social media campaigns. this was all fine and dandy, but many of them were uninterested in social media as a whole, along with anything that was different from what they were already doing. “this is not going to help you in the long term, because the kind of work you will be doing will be a little bit basic,” my new friend told me. so, currently, i’m taking this to heart and continuing my search for “my people”, the tech-savvy folks who are looking to become better managers.