do you really need a website? do you really need a twitter account?
it really depends.
we all know that the internet allows you to reach a worldwide audience. what’s funny is that not everyone needs a worldwide audience (for example, talented designers). all you need is to be able to reach the people who need to hear from you. if you’re an artist, fame and notoriety helps, along with ease of access. once you get into finance, design, and certain other fields, sometimes the harder you are to find, the better.
a week ago i met a person who makes a living building out websites for clients. they didn’t have any kind of social media presence. “how do you get clients?” i asked. all through word of mouth, they told me.
this was frustrating, because at times it feels like i am running a media company – i update my twitter, i write on my blog, and i share interviews on my youtube channel and via podcast. it’s full time work, and my hope is that one day it will get me more clients. but here is someone who reduced the amount of work they had to do – they are credible in their circles and gain employment from those spheres.
there are no hard and fast rules. finding the people you want to work with is an art form. every platform offers its opportunities, as do your real world experiences. but, it is helpful to remember that twitter, facebook, squarespace and (shudder) wix are not necessary for success if your audience doesn’t need to find you there.
this past week i interviewed sahil lavingia, the ceo of gumroad (an online selling platform). he told me that he believed the future of work was going to be decentralized, software-enabled, and small. you don’t even have to predict the future on this one, he told me. it’s already starting and you can see evidence of it around us.
my whole mission is to assist with the transition from the “old trappings” of 9-5. one friend i spoke with said that it was almost like i was a doula for the future, which i don’t think is too far off as a metaphor. what i appreciate about sahil is that he welcomes the future of work with open arms, and encourages others on twitter to try and fail and try and fail again and again, because together we are proceeding into uncharted territory.
this week, i’m excited to speak to an audience of my peers about some of the things i am working on. i am afraid that some people may not understand where i am coming from, or not recognize the importance of adjusting to the impending changes to the structure of our workdays. the talk is fun, informative, but i think it scratches the topmost layer of what i am thinking most weeks. i hope it goes well, and at the very least i am pleased that it is happening.
i’ve been promoting the hell out of this thing (it’s this week on july 31st in seattle, washington, link here) but worry not if you can’t make it – at least two people will be filming it and we’ll push it to youtube as soon as possible.
or, rather, i’ve been on vacation for the past two weeks. it’s been relaxing, wholesome, and fun, though i find myself itching to get back to the rhythm of my work routine.
if you’d like you read about my trip, i posted a couple recaps that you can find on medium.
i’ll be back in seattle soon enough, and we’ll hit the ground running. i’ve gained perspective and inspiration while abroad, and i plan to bring this cognitive freshness back to the pnw for talks, video essays, and new job opportunities, so help me god.