chey is encouraging me to vlog

chey, a vlogger, has shown me so many incredible videos of people being themselves on youtube. it has been so inspiring that i thought “man, i should do that!”

“you should!!” chey tells me. but i am a bit camera shy and not used to the whole idea of filming myself. part of the reason i do interviews is because i don’t have to do much. all of the attention and focus is on the interview subject rather than myself. with vlogging, the dynamic is totally different.

i’ve been practicing, though. i am trying to figure out my formula and form, so there are a handful of unlisted videos up on youtube that i’ll be adding to as i (big eye roll) find my voice. but i am excited to publish them eventually once i get over this initial self-conscious bashfulness.

what is the best way to curate content?

“curation” is a big buzzword on my mind right now – since we are drowning in information, curators of quality content are some of the most valuable fixtures we can find. my previous job was at a boutique that only brought in the best of finely made men’s clothing. jenny nicholson, funnily enough, curates “bad media” with her critiques. my friend lito is an invaluable resource to me, as he visits a ton of restaurants and curates a list of his favorites.

part of me just wants to make lists and share them (a google doc makes sense). i would love to have an easily navigable collection of lists somewhere of quality resources and content. i guess the best thing i have going for that need right now is are.na (link) which is kind of a minimalist, pinterest-like website where you can save your favorite internet things in a pleasing way.

as we curate, patterns emerge. the trick is starting and then refining the process. i love books, cafes, people, and walking. i am sure there is a way to somehow collect data and to make it pretty, which is what museums do, and what any good curator does as well. how will you share your collections, and how will you focus the themes of your finds?

instagram matters

instagram is a little portfolio. it could be of your life, your art, your shop, your products, or your perspective. but the truth of the matter is that it can do almost everything a website does but better. i am not suggesting that you game the platform, but maybe figure out the best way to use it.

as with any creative endeavor, find the people who do it well and identify what makes their profiles work. i am a huge fan of the way aoc uses instagram, so i tried to think about what was good about it. her posts feel authentic, not over-polished, and full of useful information that relates to her mission. thus, i try to shape my presence in a similar way.

i recently did a bit of consulting work for a cafe. “why do i need instagram?” the owner asked me. i told him the truth: when a customer considers coming to your cafe, instagram will likely be the first or second thing they check when they decide whether or not they’ll stop in for the first time. and, being near a train station, this is especially true for out of towners.

for you, how can you make a first impression on instagram to show your audience what you’re all about? who does instagram well, and how can you take parts of what they do and make them yours?