what can be reasonably expected of one person

a lot of my friends are trying to run a business on their own. the tools available allow them to do this, but at a certain point they can’t do it alone. their ambition gets the best of them, and they bite off a little bit more than they can chew. i fall into this category as well, which is why i start and stop on so many projects.

there’s only so much one person can do before you have to bring in help. the problem is often that you don’t have the capital to pay others to share your vision. if this is the case, you don’t have a viable business model. you have to rethink your approach.

if you’re keeping costs low by running a business by yourself until it is profitable, you have to set achievable goals. this means realizing that you can’t compete with the big companies that have dedicated teams to product development and marketing. you are one person, so make sure that your online shop has moving parts that can be operated by one person.

i wish that i could write a full-on magazine. but this requires a team of staff writers, editors, graphic designers, and photographers. this blog is what i can reasonably expect to do as one person. hopefully, if we prove that we can do this well on our own, we can grow and become valuable enough to either join another team or add someone to ours.